Vice President of Augmented beauty, L’Oréal R&I
Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the head of L’Oréal’s Global Technology Incubator based in Clark, NJ, Guive has helped L’Oréal evolve from the world’s foremost beauty company to a technology player that is empowering consumers through personalized products that solve their individual beauty and wellness desires.
In this role, Guive oversees L’Oréal’s Technology Incubator and its sister labs in San Francisco, Japan and France. Designed as a startup within a large organization, Guive’s dynamic team partners with entrepreneurs, academic institutions and experts across a diverse array of fields to unearth breakthrough research and first-to-market technologies.
Guive led the development of Makeup Genius—the world’s first virtual makeup tester, which reached 20 million downloads—and La Roche-Posay My Skin Track UV, the world’s first battery-free electronic UV sensor that tracks individual UV exposure through an accompanying phone app, available exclusively at Apple. Other Incubator technologies include SkinCeuticals Custom D.O.S.E. and Lancôme Le Teint Particulier.
Following a post-doc at Stanford in cell biomechanics, Guive began his tenure in the pharmaceutical industry researching new antibodies for bone-related diseases. In 2008, he joined L’Oréal’s Research and Innovation team where he was responsible for building collaborations with startups and universities. After drawing inspiration from the agile startup models that surrounded him, he entered a unique new role that would grant him exposure to the consumer and the business while remaining on the R&I team at the number one beauty company in the world. A native of California, Guive has a B.A. in Molecular and Cell Biology from the University of California, Berkeley and Ph.D. in Biomaterials from University of California, San Francisco.